Portfolio
From healthcare systems to hometown restaurants, The JP Collective partners with organizations that shape the communities around us.
Our portfolio reflects the breadth of industries we serve from government and education to retail, construction, real estate, and nonprofit advocacy each with its own voice, audience, and goals.
Whether we’re building a brand from the ground up, managing crisis communications, producing commercial video campaigns, delivering full-scale digital and traditional marketing strategies, or simply managing social media, our work is rooted in thoughtful storytelling and measurable impact.
We’re proud to collaborate with clients of every size, bringing creative solutions, strategic insight, and hands-on partnership to every project we take on.
Penn State Health
The Opportunity
Penn State Health was seeking strategic marketing and communications support to strengthen community engagement, promote expanding healthcare services, and support ongoing growth initiatives throughout Berks and Lancaster counties without expanding its internal marketing team.
Our Approach
Working as an extension of the internal marketing team, The JP Collective partnered closely with organizational leadership to support a wide range of communications and marketing initiatives. Efforts included event management, provider marketing, promotion of new services and locations, community outreach, website support, campaign development, and the creation and maintenance of high-visibility patient and provider materials.
The partnership began nearly a decade ago when Julia Nickey first engaged Jessica Prutzman to support regional marketing efforts within Penn State Health. Over time, the collaboration evolved into an ongoing strategic partnership that continues today, with both Julia and Jessica supporting Penn State Health through The JP Collective.
The Result
Through a long-standing and collaborative partnership, The JP Collective continues to provide strategic marketing and communications support that strengthens brand visibility, community connection, and organizational growth across the region.
GOURMAND
The Opportunity
Gourmand wanted to increase brand awareness, connect with more customers, and create a stronger presence both online and within the local community. The goal was to showcase the restaurant’s unique dining experience while driving engagement through a variety of marketing channels.
Our Approach
The JP Collective partnered with Gourmand to develop and execute a well-rounded marketing strategy. We created engaging social media content, coordinated promotional video shoots, and planned and designed billboard campaigns to increase visibility. Our team also helped organize and promote events that brought the community together while highlighting the restaurant’s offerings and brand personality.
The Result
Led integrated marketing efforts including social media management, video content creation, billboard campaigns, and promotional strategy designed to increase visibility, customer engagement, and brand recognition.
About All Floors
The Opportunity
The client needed a consistent and strategic marketing approach to strengthen brand awareness across multiple channels. With advertising efforts spanning print, digital, social media, and traditional media, there was a need for cohesive messaging, organized campaign planning, and ongoing content creation to effectively reach and engage target audiences.
Our Approach
The JP Collective partnered with the client to develop and execute a comprehensive marketing strategy tailored to their goals. Our team created weekly social media content calendars to maintain a consistent online presence, designed and coordinated magazine advertisements distributed through multiple publications, and developed an integrated marketing plan that aligned digital marketing, social media, print advertising, and commercial campaigns. By ensuring all marketing efforts worked together, we helped create a unified brand experience across every customer touchpoint.
The Result
Executed comprehensive marketing initiatives across print, digital, commercial, and video platforms to strengthen brand awareness, promote products and services, and support continued business growth.
Kelly Spayd Team
The Opportunity
Kelly Spayd needed a cohesive marketing strategy and brand presence that would help her stand out in a competitive real estate market. With a growing business and expanding audience, there was an opportunity to create a more consistent brand identity, strengthen visibility across multiple channels, and better showcase her expertise and personality to prospective clients.
Our Approach
The JP Collective partnered with Kelly Spayd to develop a comprehensive marketing strategy designed to elevate her personal brand and increase market visibility. This included creating a weekly social media marketing plan with strategically developed content, coordinating billboard advertising campaigns, and organizing video content that highlighted both listings and brand messaging. In addition, our team developed updated branding guidelines and visual assets, including logo design and brand standards, to ensure a professional and consistent presence across all marketing efforts.
The Result
Developed strategic traditional and digital advertising campaigns designed to strengthen brand visibility, support business growth, and enhance audience engagement across multiple platforms.
LOWER HEIDELBERG TOWNSHIP
The Opportunity
Lower Heidelberg Township wanted to strengthen communication with residents and create a more consistent presence across social media platforms. There was an opportunity to better share township updates, community events, public notices, and important information in a way that was timely, engaging, and easily accessible to residents.
Our Approach
The JP Collective partnered with Lower Heidelberg Township to develop and manage a strategic social media program focused on community engagement and public communication. Our team created weekly content calendars, developed informative and engaging content, and implemented a consistent posting strategy designed to keep residents informed about township news, upcoming events, public works projects, and community initiatives. By creating clear, accessible messaging and maintaining a regular presence online, we helped strengthen communication between the township and its residents.
The Result
Provided social media management and communications support focused on improving community engagement, increasing accessibility of information, and strengthening communication with residents.
ConvergeEd
The Opportunity
ConvergeEd needed a brand identity and digital presence that clearly differentiated the organization from Total Experience Learning® while better aligning with the institutions and educational partners it serves. The existing logo relied on color combinations that could not consistently be used alongside partner institution branding, creating challenges across marketing and communications materials.
Our Approach
The JP Collective partnered with ConvergeEd to develop a refreshed visual identity rooted in craftsmanship, grounded innovation, warmth, hands-on learning, and real-world application. The rebrand included the development of a new logo and cohesive brand identity system intentionally designed to work in tandem with educational institutions while establishing a stronger and more recognizable standalone presence. Following the rebrand, The JP Collective designed and developed a new website beginning with strategically written content built to support SEO, AEO and GEO. Messaging and site structure were carefully crafted to strengthen discoverability, clarify ConvergeEd’s mission, and clearly distinguish the organization from Total Experience Learning while creating a modern, cohesive digital experience.
The Result
Through a thoughtful rebranding strategy, refreshed visual identity, and fully redeveloped website, ConvergeEd now has a stronger and more unified digital presence that better reflects its mission, supports institutional partnerships, and positions the organization for continued growth and visibility within the education sector.
Threshold
The Opportunity
Threshold was preparing for a new chapter and needed a brand that better reflected its mission, impact, and vision for the future. The organization sought a strategic communications partner to modernize its identity, strengthen community awareness, and create consistent messaging across all marketing channels while supporting ongoing organizational growth.
Our Approach
The JP Collective partnered with Threshold to lead a comprehensive rebranding initiative grounded in research, stakeholder engagement, and strategic planning. The project included focus groups, brand discovery, messaging development, logo and visual identity design, website redevelopment, video storytelling, marketing collateral, and communications strategy. Following the rebrand, our team has continued to provide ongoing marketing support through content creation, website management, public relations, and community outreach initiatives.
The Result
Partnered with Threshold on a comprehensive brand and communications transformation, including rebranding, website development, video storytelling, crisis communications support, and ongoing marketing strategy. The work helped strengthen community awareness and better communicate the organization’s mission and impact.
D&S Elite Construction, Inc.
The Opportunity
D&S Elite Construction, Inc. was looking to elevate its brand presence and better showcase the quality of its work as the company continued to grow. They needed a strategic marketing partner to strengthen brand awareness, highlight completed projects, celebrate company culture, and support business development through consistent communications and marketing initiatives.
Our Approach
The JP Collective partnered with D&S Elite Construction, Inc. to provide comprehensive marketing and communications support across digital and traditional channels. Our team manages social media strategy, website development and ongoing maintenance, content creation, photography and video coordination, project spotlights, award submissions, press releases, recruitment marketing, branded collateral, email communications, and event promotion. Through consistent storytelling and strategic messaging, we help showcase D&S’s craftsmanship, people, and commitment to Building with Intention.
The Result
Delivered integrated marketing support across digital and traditional platforms, including website development, print collateral, social media management, award submissions, and brand visibility initiatives. The work focused on strengthening market presence while showcasing craftsmanship, professionalism, and company growth.
Berkshire Systems Group, Inc.
The Opportunity
Berkshire Systems Group, Inc. was looking for a new strategic direction after feeling disconnected from their previous agency relationship and overall brand positioning.
Our Approach
The JP Collective began with a comprehensive SWOT analysis to evaluate the organization’s market presence, communication strategy, and growth opportunities. Through that process, we developed a more strategic and aligned marketing direction focused on elevating the brand and strengthening overall visibility.
The Result
What began as a consulting engagement evolved into an ongoing full-service marketing partnership supporting BSGI across branding, communications, digital marketing, and strategic initiatives.
