Rebranding 103: Adding Swagger to Your Swag
A powerful brand is built through intentional touchpoints, creating a consistent experience everywhere your audience interacts with your business, including the gifts you give. When every touchpoint reflects your personality, values, and voice, your brand becomes far more memorable. This includes promotional items. Let’s be honest: most promotional items don’t last very long, if at ... Read more
Rebranding 102: Bringing Your Brand to Life Through Photography
A new logo doesn’t tell your entire story. Neither does a new website. And while professional headshots are an essential part of any brand, they’re only one piece of the puzzle. One of the most impactful steps in the rebranding process is investing in a strategic brand photoshoot, one that captures not just what you ... Read more
Rebranding 101: The Story Behind JPrutzman Enterprises Becoming The JP Collective
A rebrand is more than a new logo. It is a thoughtful process that reflects where a company has been, where it is going, and how it wants to show up for clients, partners, and the community. As JPrutzman Enterprises celebrated its 10th anniversary, we knew it was time for our brand to evolve alongside ... Read more
Don’t Have a Full-Time Marketing Person? Here’s What to Do Instead
For many small and mid-sized businesses, hiring a full-time marketing professional simply isn’t practical. Between salary, benefits, training, and the ever-changing landscape of digital marketing, it’s a significant investment—and one that may not make sense if you don’t need 40 hours of marketing support every week. The good news? You don’t have to choose between ... Read more
We’re Halfway Through 2026: Your Mid-Year Marketing Checklist
It’s hard to believe we’re already halfway through the year. While January is often filled with ambitious marketing goals, mid-year is the perfect time to step back, evaluate what’s working, and make adjustments before the end of the year. A simple marketing checkup now can help ensure you finish the year stronger than you started. ... Read more
Threshold Rebrand: Bringing a New Vision to Life
We believe a strong brand is more than just a logo. it’s a reflection of an organization’s mission, values, and the community it serves. That’s exactly what made our recent work with Threshold so meaningful. We were proud to partner with their team on a full rebrand, helping bring a refreshed, cohesive identity to life. One that ... Read more
